Head of Business Development at FPT Software
Business Strategy & Innovation Consultant | Strategic Go-To-Market & Business Development Leader Digital Technology : Data , AI & Blockchain
Vu Bui (Louis)
I am currently Head of Business Development at FPT Software, working at the intersection of business strategy, technology, and execution to help organizations navigate complex digital transformation journeys.
With over a decade of experience across global technology firms such as FPT Software and NTT, I have led go-to-market initiatives, built strategic partnerships, and supported enterprises in translating investments in AI, Data, ERP, CRM, IoT, and emerging digital ecosystems into tangible business outcomes.
My background combines engineering foundations with consultative business development, enabling me to bridge technical teams and business stakeholders—from market entry and ecosystem strategy to deal structuring and execution.
Beyond corporate roles, I am the founder of SmartBusiness.vn and SmartIndustry.vn, platforms focused on making complex technologies more understandable and actionable for Vietnamese enterprises. I also serve as Community Lead of Digital Transformation Vietnam, connecting over 15,000 practitioners, leaders, and innovators across the ecosystem.
In parallel, I am an independent Web3 and crypto investor with hands-on experience across multiple market cycles, focusing on DeFi, RWA, AI-driven narratives, on-chain analytics, and risk management. This reinforces a disciplined, data-informed approach to decision-making.
I thrive in environments that value clear thinking, pragmatic strategy, and long-term impact over short-term hype.
Business Strategy & Digital Transformation Leader
10+ years across enterprise technology, consulting, and ecosystem development
Head of Business Development – FPT Software
Led go-to-market strategy and ecosystem expansion across AI, Data Analytics, Cloud, ERP, and CRM, with strong focus on Vietnam market dynamics. Advised enterprises on pragmatic digital transformation roadmaps and business-aligned execution.
Independent Web3 & Crypto Investor (2021–Present)
Hands-on experience across multiple market cycles, with focus on DeFi, RWA, AI narratives, on-chain analytics, risk management, and market psychology.
Business Development Manager – NTT Ltd.
Consultative selling and partnership development for Cloud, Networking, and Cybersecurity solutions (Cisco, Microsoft, Check Point, Fortinet) serving enterprise clients in Vietnam.
Head of Industrial IoT Division – Select Technology
Built and led Smart Building & Industrial IoT business, overseeing solution architecture, GTM strategy, partner ecosystems, project P&L, and enterprise deal execution.
Business Development Manager – Smart Factory & ERP – FPT Information System
Delivered enterprise transformation solutions including SAP ERP/CRM, Siemens MES/MOM/PLM, and IoT systems, bridging business requirements with technical implementation.
Channel Account Manager – Haravan
Developed partner channels and B2B growth initiatives within the e-commerce ecosystem.
Supply Chain Project Supervisor – Unilever
Early career role in supply chain operations and project coordination, building strong foundations in systems thinking and execution discipline.
Community Lead – Digital Transformation Vietnam
Leading a 15,000+ member community, connecting enterprises, experts, and innovators across digital transformation, AI, and business model innovation.
IBM AI Product Manager – Professional Certificate
Blockchain in Supply Chain Management
The Complete NFT Course
B2B Sales Masterclass – People-Focused Selling
Sales 101: How to Sell Anything
Co-translator – Digital Transformation: Survive and Thrive in an Era of Mass Extinction (IoT Chapter)
Founder of SmartBusiness.vn & SmartIndustry.vn – platforms focused on practical technology insights for Vietnamese enterprises