Business Strategy & Innovation Consultant | Strategic Go-To-Market & Business Development Leader Digital Technology : Data , AI & Blockchain

Business Strategy & Innovation Consultant | Strategic Go-To-Market & Business Development Leader Digital Technology : Data , AI & Blockchain

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Vu Bui (Louis)

Head of Business Development at FPT Software

I work at the intersection of business strategy, technology, and execution, helping organizations navigate complex digital transformation journeys across AI, Data, ERP, CRM, Industrial IoT, and emerging digital ecosystems.

With over a decade of experience spanning global technology firms such as FPT Software, NTT, and enterprise solution providers, I have led go-to-market initiatives, built high-impact partnerships, and advised enterprises on translating technology investments into measurable business outcomes.

My background combines engineering foundations with consultative business development, allowing me to bridge the gap between technical teams and business stakeholders — from shaping market entry strategies and ecosystem partnerships to supporting deal structuring and execution.

Beyond corporate roles, I am the founder of SmartBusiness.vn and SmartIndustry.vn, platforms created to make complex technologies more understandable and actionable for Vietnamese enterprises. Through these initiatives and my role as Community Lead of Digital Transformation Vietnam (15,000+ members), I actively connect practitioners, leaders, and innovators across the digital transformation ecosystem.

In parallel, I have spent several years as an independent Web3 and crypto investor, gaining hands-on exposure to multiple market cycles. My focus has been on understanding DeFi, RWA, AI-driven narratives, on-chain analytics, market psychology, and risk management — reinforcing a data-informed and disciplined decision-making mindset.

I am most effective in environments that value clear thinking, pragmatic strategy, and long-term impact over short-term hype. I enjoy working with teams and leaders who seek not just technology adoption, but meaningful transformation aligned with real business constraints.

I am always open to thoughtful conversations around strategy, partnerships, transformation programs, and emerging technology ecosystems.

Professional Experience

Business Strategy & Digital Transformation Leader
10+ years across enterprise technology, consulting, and ecosystem development

  • Head of Business Development – FPT Software
    Led go-to-market strategy and ecosystem expansion across AI, Data Analytics, Cloud, ERP, and CRM, with strong focus on Vietnam market dynamics. Advised enterprises on pragmatic digital transformation roadmaps and business-aligned execution.

  • Business Development Manager – NTT Ltd.
    Consultative selling and partnership development for Cloud, Networking, and Cybersecurity solutions (Cisco, Microsoft, Check Point, Fortinet) serving enterprise clients in Vietnam.

  • Head of Industrial IoT Division – Select Technology
    Built and led Smart Building & Industrial IoT business, overseeing solution architecture, GTM strategy, partner ecosystems, project P&L, and enterprise deal execution.

  • Business Development Manager – Smart Factory & ERP (FPT IS)
    Delivered enterprise transformation solutions including SAP ERP/CRM, Siemens MES/MOM/PLM, and IoT systems, bridging business requirements with technical implementation.

  • Channel Account Manager – Haravan
    Developed partner channels and B2B growth initiatives within the e-commerce ecosystem.

  • Supply Chain Project Supervisor – Unilever
    Early career role in supply chain operations and project coordination, building strong foundations in systems thinking and execution discipline.

  • Independent Web3 & Crypto Investor (2021–Present)
    Hands-on experience across multiple market cycles, with focus on DeFi, RWA, AI narratives, on-chain analytics, risk management, and market psychology.

  • Community Lead – Digital Transformation Vietnam
    Leading a 15,000+ member community, connecting enterprises, experts, and innovators across digital transformation, AI, and business model innovation.

📜 Certifications & Professional Training

  • IBM AI Product Manager – Professional Certificate

  • Blockchain in Supply Chain Management

  • The Complete NFT Course

  • B2B Sales Masterclass – People-Focused Selling

  • Sales 101: How to Sell Anything

Publications & Knowledge Contributions

    • Co-translatorDigital Transformation: Survive and Thrive in an Era of Mass Extinction (IoT Chapter)

    • Founder of SmartBusiness.vn & SmartIndustry.vn – platforms focused on practical technology insights for Vietnamese enterprises